5/18/2013 12:32:00 AM
While you may not have heard of Diamond Foods, it's actually one of the biggest snack producers on the market today. They make several different products that you've probably heard of, and definitely eaten. The way that they've grown since their founding in 1912 is nothing short of incredible. People like Steven M. Neil have been responsible for that progression.
Back when the company was originally founded, it was a lot more difficult to get products out there. You had to team up with other people in most cases. Which is why several California Walnut producers teamed up to form Diamond. This way getting their products to consumers would be easier.
Of course, just getting together with other farmers wasn't enough to make a successful company. No they needed to try new things, and they needed some new ideas. That's why they tried new forms of advertising. They become the first nut company to advertise on television in 1950.
Sure there are a lot of potential customers in America, but if you really want to make the big bucks, you have to find a way to branch out. That's why you've got to go abroad. Which is exactly what Diamond did with it's nuts.
At this point, the company had hit a plateau of sorts. When that happens, you've got to find a new way to sell your snacks. That's why they formed the new Emerald Nuts brand, to provide more variety to consumers.
Just like Fisher and Planters, which are known for their mixed nuts, Emerald Nuts was launched to provide a wide variety of different type of nut products. They were wildly successful, which led to the acquisition of other brands.
Because of the newfound success in the snack market, the next logical move was of course to buy up other properties. That's the plan that http://investing.businessweek.com/research/stocks/people/person.asp?personId=20550877&ticker=DMND carried out when they acquired the Pop Secret popcorn company.
As of today, they have more than a 10% foothold on the national snack market. Meaning, they are pretty popular. That means literally millions of people eat their snacks on a regular basis.
Back when the company was originally founded, it was a lot more difficult to get products out there. You had to team up with other people in most cases. Which is why several California Walnut producers teamed up to form Diamond. This way getting their products to consumers would be easier.
Of course, just getting together with other farmers wasn't enough to make a successful company. No they needed to try new things, and they needed some new ideas. That's why they tried new forms of advertising. They become the first nut company to advertise on television in 1950.
Sure there are a lot of potential customers in America, but if you really want to make the big bucks, you have to find a way to branch out. That's why you've got to go abroad. Which is exactly what Diamond did with it's nuts.
At this point, the company had hit a plateau of sorts. When that happens, you've got to find a new way to sell your snacks. That's why they formed the new Emerald Nuts brand, to provide more variety to consumers.
Just like Fisher and Planters, which are known for their mixed nuts, Emerald Nuts was launched to provide a wide variety of different type of nut products. They were wildly successful, which led to the acquisition of other brands.
Because of the newfound success in the snack market, the next logical move was of course to buy up other properties. That's the plan that http://investing.businessweek.com/research/stocks/people/person.asp?personId=20550877&ticker=DMND carried out when they acquired the Pop Secret popcorn company.
As of today, they have more than a 10% foothold on the national snack market. Meaning, they are pretty popular. That means literally millions of people eat their snacks on a regular basis.
Posted in: HEATHLY EATING
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